Brian Lin

Design & Leadership

Toronto, ON

My recent work has helped people find greater joy in the workplace, brought health and wellness to the forefronts of their minds, made access to meals easier, and put a lot more money back in restaurants’ pockets during the pandemic.

Brian Lin

Design & Leadership

Toronto, ON

My recent work has helped people find greater joy in the workplace, brought health and wellness to the forefronts of their minds, made access to meals easier, and put a lot more money back in restaurants’ pockets during the pandemic.

Brian Lin

Design & Leadership

Toronto, ON

My recent work has helped people find greater joy in the workplace, brought health and wellness to the forefronts of their minds, made access to meals easier, and put a lot more money back in restaurants’ pockets during the pandemic.

Brian Lin

Design & Leadership

Toronto, ON

My recent work has helped people find greater joy in the workplace, brought health and wellness to the forefronts of their minds, made access to meals easier, and put a lot more money back in restaurants’ pockets during the pandemic.

Over 20 years building compelling experiences, narratives, and teams for brands across the globe.

Over 20 years building compelling experiences, narratives, and teams for brands across the globe.

Over 20 years building compelling experiences, narratives, and teams for brands across the globe.

Over 20 years building compelling experiences, narratives, and teams for brands across the globe.

Notable numbers

11%+

YoY growth in average order rate in 2023 for Factor75.com

Becoming the fastest growing brand in HelloFresh Group’s history.

4.7+

Average App and Play store rating for Factor75.com

With over 117,000 ratings from North America across both platforms.

Notable numbers

11%+

YoY growth in average order rate in 2023 for Factor75.com

Becoming the fastest growing brand in HelloFresh Group’s history.

4.7+

Average App and Play store rating for Factor75.com

With over 117,000 ratings from North America across both platforms.

Notable numbers

11%+

YoY growth in average order rate in 2023 for Factor75.com

Becoming the fastest growing brand in HelloFresh Group’s history.

4.7+

Average App and Play store rating for Factor75.com

With over 117,000 ratings from North America across both platforms.

Notable numbers

11%+

YoY growth in average order rate in 2023 for Factor75.com

Becoming the fastest growing brand in HelloFresh Group’s history.

4.7+

Average App and Play store rating for Factor75.com

With over 117,000 ratings from North America across both platforms.

60M+

USD saved for restaurants since 2022 on Lunchbox.io

That’s ~6% more per client compared to Uber Eats or DoorDash.

7X

Over the health insurance industry’s NPS standard for League.com

Rewarding preventative health activity pushed engagement above 60% MoM.

33M

USD series B raised for Thriver.com

Including an end-to-end rebrand and an operationalized PLG ways of working model.

60M+

USD saved for restaurants since 2022 on Lunchbox.io

That’s ~6% more per client compared to Uber Eats or DoorDash.

7X

Over the health insurance industry’s NPS standard for League.com

Rewarding preventative health activity pushed engagement above 60% MoM.

33M

USD series B raised for Thriver.com

Including an end-to-end rebrand and an operationalized PLG ways of working model.

60M+

USD saved for restaurants since 2022 on Lunchbox.io

That’s ~6% more per client compared to Uber Eats or DoorDash.

7X

Over the health insurance industry’s NPS standard for League.com

Rewarding preventative health activity pushed engagement above 60% MoM.

33M

USD series B raised for Thriver.com

Including an end-to-end rebrand and an operationalized PLG ways of working model.

60M+

USD saved for restaurants since 2022 on Lunchbox.io

That’s ~6% more per client compared to Uber Eats or DoorDash.

7X

Over the health insurance industry’s NPS standard for League.com

Rewarding preventative health activity pushed engagement above 60% MoM.

33M

USD series B raised for Thriver.com

Including an end-to-end rebrand and an operationalized PLG ways of working model.

the left side of a dividing line
a 5 petal flower emblem
the right side of the dividing line

Brian is one of the rare individuals who sees the forest and the trees, always taking the larger strategic and business context into consideration when working on design hands-on or with designers on his team.

Brian is one of the rare individuals who sees the forest and the trees, always taking the larger strategic and business context into consideration when working on design hands-on or with designers on his team.

Brian is one of the rare individuals who sees the forest and the trees, always taking the larger strategic and business context into consideration when working on design hands-on or with designers on his team.

Anna Trushkina, Director of Product @ HelloFresh

Anna Trushkina, Director of Product @ HelloFresh

Anna Trushkina, Director of Product @ HelloFresh

the left side of a dividing line
a 5 petal flower emblem
the right side of the dividing line

2022⁠–⁠Present

HelloFresh — reimagining what’s possible for ready-to-eat meals across the globe

2022⁠–⁠Present

HelloFresh — reimagining what’s possible for ready-to-eat meals across the globe

2022⁠–⁠Present

HelloFresh — reimagining what’s possible for ready-to-eat meals across the globe

2021–⁠2022

Lunchbox — defining replicable first-party ordering experiences for delivery, takeout, and dine-in

2021–⁠2022

Lunchbox — defining replicable first-party ordering experiences for delivery, takeout, and dine-in

2021–⁠2022

Lunchbox — defining replicable first-party ordering experiences for delivery, takeout, and dine-in

2018–⁠2021

Thriver — modernizing how workplaces discover services and manage vendor relationships

2018–⁠2021

Thriver — modernizing how workplaces discover services and manage vendor relationships

2018–⁠2021

Thriver — modernizing how workplaces discover services and manage vendor relationships

2016–⁠2018

League — incentivizing self-care to improve preventative health outcomes resulting in lower insurance premiums

2016–⁠2018

League — incentivizing self-care to improve preventative health outcomes resulting in lower insurance premiums

2016–⁠2018

League — incentivizing self-care to improve preventative health outcomes resulting in lower insurance premiums